A common phrase heard in meetings with my clients is ‘before you spend any money, see what you can do to help yourself’.There are hundreds of digital marketing blogs dedicated to providing endless amounts of information on the subject, but nobody has time to read them all. I always recommend the following 3 blogs to my clients as they as cover the basics exceptionally well and they go some way to contradicting the nonsense spouted by so called ‘experts’ here in the UAE.
Moz Blog (previously SEO Moz) has hundreds of well written articles written by their staff and guest bloggers. Moz provides a series of tools and services but you would be best to start with all the wonderful free digital marketing advice that the blog is full of. The videos in the Whiteboard Friday series are particularly good, mostly hosted by the charismatic CEO Rand Fishkin, they cover complex issues broken down across a previously drawn out whiteboard.
Hubspot provides not only a digital marketing blog but also sales and agency insights that should be of interest to most business managers. The articles are full of great advice and links to useful tools and it is easy to get overwhelmed with the amount of information available. I used to subscribe to their newsletter but found that it was too much so instead I make a point of visiting once a week and spend an hour or so browsing.
The third website to keep your eye on is Social Media Examiner. It might look dated in style but the content is well worth your time perusing. As its title suggest, the blog is dedicated to matters of social media and the posts are generally well written – although heavy on the list style of article.