Email marketing is still one of the most popular digital marketing channels and for many companies, the only regular activity they participate in. This isn’t surprising given that a well nurtured, correctly obtained email database can deliver the best ROI of any marketing activity around.
There are lots of articles published on how to get the most out of your email marketing but today I thought I would share with you a great post that details the industry statistics on performance. After reading this you will be able to benchmark your own performance against your industry averages and identify what you need to work on and what you can pat yourself on the back for.
So now you have read the article, what next?
If you want even more insights then I would strongly recommend reading this 34 page email marketing white paper produced by IBM and then brush up on your skills by going through this brilliant guide to email marketing.