I thought I would have a look at the websites of some of the participants of #OldhamHour and see if I could come up with a couple of common issues that they should address to help them improve their digital marketing efforts.

Time constraints meant I kept the survey to 15 websites and 34 checkpoints broadly covering the key aspects of technical SEO (Search Engine Optimisation).

Why focus on these? Because no matter which digital channels to market you favour, they are all positively effected by the use of best practice technical SEO.

There was one clear area of concern consistently raising its head across a number of checkpoints, images – or better put, the correct way to name, describe and process images.

Why images are important in digital marketing

We all understand that images are great way of conveying your brand story on your website and they also help to break up the volumes of text often required to communicate accurately. Studies also show that the right images can increase the dwell time and conversion rate on websites.

Another reason images are important is because the can be indexed by search engines and delivered in search results for relevant keywords and phrases. That means your business could be found through an image you have optimised for search.

Images can be heavy though, especially now most cameras can capture high definition images and our computers are powerful enough to easily manipulate them without issue. However, the heavier the image (measure in MB or GB of size) the more bandwidth needed by your website visitor to download it when on your site. Multiple images on a page compounds the problem if not dealt with correctly.

Ever visited a site that takes forever to load fully? Almost always the problem is images.

So how do you have all the images you want and not make your site slow and have it appear in search results? Follow these simple steps:

      1. Crop your image so that the longest length is no greater than 1,000 pixels
        • Shorter if possible and where relevant
        • OK, you want a really big impact image? Try with the 1,000 limit first and if that doesn’t work by all means increase it
      2. Save the image at 72dpi
      3. Run the image through a lossless image compression tool (I use RIOT or for a web tool try Compressor.io)
      4. Save the new image with a suitable name
        • e.g Oldham-town-centre.jpg
        • always use – instead of _
      5. Upload your image to your website
        • Some website content management systems (CMS) allow you to give the image a description and an alt text
        • These should both describe the image accurately

 

 

 

 

 

 

 

 

 

 

 

 

 

How to tell if you need the images on your website to be optimised

Google has a speed tool to check if your site has issues. If the result for your website includes a message to Optimise images like below, then you know what to do.

 

 

 

 

 

 

 

 

 

 

 

If you don’t have time to fix your site or want me to help, just email me and I will get straight back to you.